Savvy business owners know how and where to cut costs, but also recognise where they need to spend money in the short term to ensure long-term security and growth.
One of the most valuable investments you can make for your business is in a security system.
Beyond the essential tasks of protecting your staff, premises, and goods, a modern security system can even play a pivotal role in your marketing, providing an excellent return on investment.
Let’s look at some of the ways a great security system can add to your business.
Security Systems Don’t Cost Your Business, They Add To It
The most obvious way a security system can help your business is by reducing the amount of money lost due to theft. Shoplifters are less likely to go to town in a store that has clearly identified security cameras, and burglars tend to target premises without security systems.
In the event your place does get targeted, a good security system can scare burglars off before they cause too much damage, and minimise the amount of goods taken. Plus, the police have a far higher chance of catching the culprits if they are caught on camera.
Regardless of the size of your business, security systems significantly reduce the chances of being targeted. This saves you the stress and financial burden caused by property damage and stolen goods.
Reduce Insurance Costs
Insurance is another of those necessary costs of business. But a security system can sometimes reduce your insurance spend. Many commercial insurance policies require your business to be protected by a security system, and some even offer discounts that can help you save on your premiums.
More Affordable Than On-Site Personnel
Burglaries tend to happen after hours when all your staff have gone home. While security guards are one option, the cost of keeping them on is far higher than that of a security system – plus, your system doesn’t need to take breaks or ask for time off!
Peace Of Mind For Your Employees
Satisfied employees are productive employees, and ensuring your staff feel safe in the workplace is one way to provide job satisfaction. Knowing they are protected by a great security system will give your team more confidence in their surroundings.
Future-Proof Your Business
Modern security systems are entirely flexible and adaptable. If you change premises, downsize, or scale up your business, your security system can scale with you so that you won’t lose money on the initial investment.
Keep Customers Happy
Security systems have evolved far beyond security. Modern technology can transform a simple camera into a powerful tool to aid in customer service. For example, you can monitor queue lengths to ensure you have enough staff on-site during busy times, or even optimise the flow of customer traffic throughout your store.
Maximise Your Marketing
Do you know your busiest times of day and days of the week? How about what parts of the store and what displays attract the most attention? A security system can help with these and so much more, playing a vital role in your marketing strategy and analytics.
Security systems are a must for any business, regardless of size. Without one, you are more likely to fall victim to shoplifting and burglary, which can be a massive blow to your budget. The right system can even contribute to your marketing strategy and help you make more money.
If you are interested in protecting and boosting your business with a security system, contact us now to discuss your options.